Director, Product Management, Registry
I build the two-sided commerce experiences that turn visitors into registries, and registries into revenue.
15+ years scaling consumer and e-commerce products; 5+ leading product orgs of 60+ through layers of management. And a rarer second seat: I still ship AI-native prototypes myself, taking an idea to a working product in days, not quarters.
A terrific product leader with excellent executive presence: calm, organized, and professional.
Registry is the center of gravity. Here’s where I’d look for the next step-change.
Registry is a two-sided marketplace: a registrant and a gift-giver on the same list, each with a different job to do. For Babylist, the next step-change lives in the seams between them. I’d arrive with hypotheses, not answers. Here are three I’d pressure-test first, each written as an experiment I could stand up in days.
New registrants who add their first item from outside the Babylist Shop early on build fuller registries, because “add anything from any store” is the reason to choose Babylist.
High-intent gift-givers leak to the original retailer at checkout, so cutting decision friction should keep more purchases inside the Babylist Shop.
The registry ends at the shower, but the family keeps buying, so a post-birth “what’s next” nudge should turn one event into repeat revenue.
Proof I’ve shipped this pattern: two-sided commerce, at scale, hands-on.
A 0→1 consumer AI app, shipped end-to-end as a player-coach.
Families can’t tell at a glance whether a food fits every household member’s needs.
Built the LLM- and vision-powered scan-to-score experience myself with agentic AI (Claude Code): concept to a functional MVP, with no standing engineering team.
A working consumer PWA, now in beta with about 250 users, friends, family, and colleagues gathered along the way. Roughly 75% are still active as I validate willingness-to-pay ahead of public launch.
An LLM sales tool, adopted company-wide.
Designed the UI flow and value narrative for Spot, an LLM-powered sales tool now used across the entire company, all 350 employees, at roughly 12¢ per brief. I also serve as the firm’s AI ambassador, embedding AI-native ways of building across product teams.
Framed for adoption as “token spend vs. the cost of an unprepared renewal.”
A two-sided onboarding motion that opened a new revenue channel.
Consumer insurtech: a connected smart-toothbrush and app tied to dental-insurance pricing. Launched partner onboarding for both sides (consumers and benefits platforms), bringing new employee-benefits platforms online to distribute Beam Insurance.
Led a 60+ person product org as a player-coach, through layers of leadership.
Promoted from Consulting Manager. Served consumer, fintech, and SaaS across B2C, D2C, and B2B2C, hiring, coaching, and leveling 60+ PMs, owners, and scrum masters, and building teams that outperformed.
As executive escalation point I owned strategy for the firm’s largest account and shipped a hospital iPad application for HCA, one of our largest clients, deployed across both the US and the UK. I set the quality bar and now/next/later roadmaps, and drove go-to-market taking consumer and marketplace products from concept to launch.
Idea to working prototype, in days not quarters.
AI isn’t an experiment in how I work. It’s the default. I decompose problems to get high-quality outputs, prototype ideas myself, query data directly, and ship agentic, LLM-powered products. Not just reviewing the work: building it, then leading the team that scales it.
The full track record, at a glance.
Leader and builder, ready to own Registry.
Remote (US). Happy to walk through any of the above, or prototype something live in a first conversation.